Hockerty, look book for Capsule collection inspired by Pitti Uomo
Posted on Jan 31rst, 2023
Hockerty: a session in the streets of Florence
The streets of Florence, Italy are famous for their rich cultural heritage and stunning architecture, but recently they also played host to a high-fashion street style photo session for clothing brand Hockerty. The aim of the session was to showcase the brand’s latest collection and highlight the versatility and style of their clothing, while also capturing the beauty and charm of the city.
The models were dressed in a range of Hockerty’s latest pieces, with elegant tailored suits and coats. Each outfit was carefully styled to match the surroundings and reflect the essence of the city, with the models posing and walking around the streets in a relaxed and natural manner.
The result was a stunning series of photographs that showcased the beauty and charm of the city and the stylish and versatile nature of Hockerty’s clothing. The photographs captured the essence of Florence and its unique street style, showcasing how contemporary fashion can complement the timeless beauty of a historic city.
We shot these photos during the first two days of the fair taking pictures just outside the entrance of the Fortezza da Basso and then in the second day, in the streets of Florence (I love the streets of Florence as I’ve shot many other male fashion sessions as you can see here and here)
It was a pleasure to work with the eight different testimonials / influencers for these sessions: each of them brings their experience and their touch of originality in the way they wear the clothes!
Andrea Lo Moro
Giuseppe La Spina
Art Direction / Styling
Luis Pesenti / Hockerty Team
Florence City Center
I suggest you to give a look at the “Portraits” category: you can find other inspirational photosession shot in Italy and aboard with useful backstages, tips and suggestions!