The photo session that I did for the Italian brand "La ragazza dello Sputnik" was certainly one of the most fun of the last period. The client asked me to leave my comfort zone regards to my usual photographic style: in fact, I usually prefer more classic and clean situations in the choices of locations and poses. In this case, on the other hand, we wanted to give a more irreverent, spontaneous and young message, values ​​that are indetified by the customer's brand....

It took me some time to organize this post with the photos of this shooting I made for Blandin & Delloye brand in the period before the Covid crisis. The quarantine time was not a very creative period and all the ideas and emotions for the shootings had stopped. It was a reflective period about the future, this certainly. But I want to come back posting with this: it was one of my favourite work from the begin of this strange 2020 year...

The new year begins and with it comes the 97th edition of Pitti Immagine Uomo. I have been following the event for many editions and I am always enthusiastic about the festive atmosphere that characterizes it: finding the international faces of the last editions and at the same time making contacts with those who arrive at Pitti Uomo for the first time is always very rewarding....

Back at the begin of July I've been charged to photograph the entire collection of the Maroon Suit in the style of Street Fashion, like the shots I'm taking usually during Pitti Immagine Uomo. The request was to take all the 11th different outfits and shot them in the streets of Florence, looking for some colors and vibe inspiration....

I had the opportunity to shot for the Tosso's brand the photographic campaign in Florence and Tuscany. The plan was to have three production days to use to shot in the streets of Florence and on the Tuscan's countryside. The client's direction was to have the photos as natural as possible: the mood board and the idea was to photograph a group of friends traveling in Tuscany....

As always, the edition of Pitti Immagine Uomo in Florence in the summer gives many emotions, despite the usual great heat! In this edition, as for the previous one in January, I shot with the new Fujifilm GFX 50R with the 110mm f/2 and the 45mm f/2.8 lens. Shooting with this camera and with these lenses is really a joy: the files are perfect with remarkable sharpness. Moreover thanks to the simulations of the Fujifilm films inside Capture One 12 Pro, it is possible to obtain the color as taken with the jpg file and to be able to work on it further....