Pitti Uomo 106th edition, photos from the event with my considerations

Posted on July 1rst, 2024

Pitti Uomo 106 in Florence

This summer edition of Pitti Uomo was a blast!

It was indeed one of my best editions, with many collaborations, exciting parties, and networking opportunities.

The story behind the images

I want to tell you about the event as usual through images, so below are the photos I took at the fair and then with the brands I collaborated with during this 106th edition of Pitti Immagine Uomo.

NoChaser Magazine events

NoChaser is an American magazine focusing on style, fashion, and lifestyle. It is one of the best-quality magazines I have ever seen.

From the choice of the cover with a soft-touch finish to the title printed in relief to the option to use matte paper for half the issue and glossy-coated paper for the rest, every issue is a pleasure to touch and see.

Each issue contains articles and photographs of the highest level, so I am happy to be one of the contributors for this newly released issue, with an article on the master perfumer Sileno Cheloni (I will talk about him shortly in a future post).

During Pitti Uomo, NoChaser held two events. One was held at the beginning of the week to celebrate the launch of the new issue at the hat manufacturing company “Super Duper.” But above all, it was the second event, entitled “NcSessions,” where a group of fifty people met in the heart of Tuscany to celebrate art, culture, fashion, and beauty. I am happy to have been part of this event for the second time in a row, thus participating in a truly unique evening!

Hockerty photos in Florence

The collaboration with this brand started in 2021 and continued in this edition.

I photographed some of the Influencers selected by the brand who wore suits made by the company itself. I took these photos in the streets of Florence and inside the fairgrounds, at the Fortezza da Basso in Florence.

Jason Sarai in Florence

Rajani Bespoke in Florence