Portrait Fashion Photography Analog Photography Pentax 67 Fujifilm Pro 400H

Robbie, Portrait and Fashion with discontinued Fujifilm Pro 400H film

Posted on May 24th, 2021

Fujifilm Pro 400H, a unique film now sadly discontinued

Many who still shoot with the analog film will know that sadly in February of this year, Fujifilm announced that it will discontinue production of a highly regarded professional film, the Fujifilm Pro 400H.

The Pro 400H film is much loved by wedding photographers who shoot in analog for its very pastel tones and weaker saturation.

I must say that this was the first time I used this film and I obviously had difficulty finding it: after the announcement of the stop of production, the prices for the remaining stocks have skyrocketed and also the availability (at least here in Italy ) ended very quickly.

As mentioned, this is the first time I shoot with the Fujifilm Pro 400H. In the past, since my photographic beginnings almost twenty years ago, I had used the Kodak Portra but never the Pro 400H. Furthermore, recently the influence of the overexposed aesthetic of wedding photography had made me believe that this film actually had too low a saturation for my taste.

  I suggest you to give a look at the “Portraits” category: you can find other inspirational photosession shot in Italy and aboard with useful backstages, tips and suggestions!

Using the Fujifilm Pro 400 H

With a correct exposure, however, the film offers excellent dynamic range and a really beautiful, rich but natural color, without exaggeration. The Fujifilm Pro 400H offers a more neutral, less warm tone than the Kodak Portra, which I usually prefer in portrait photography.

I also found it easier to convert from negative to color, so I had to do less work to get the color I wanted without having to work too hard with the excellent Negative Lab Pro plugin in Lightroom Classic CC.

The development of the film was personally handled using the Ars Imago C-41 color kit as for the previous photo shoots.

The extraordinary Pentax 67

The camera I used for this photo session was the fabulous Pentax 67: for those who have never seen it, it is a reflex camera that takes 6cm x 7cm large frames, therefore the maximum size for what was the medium format 120 in the field analog.

The quality obviously compared to 35mm analog frames can be seen, both in the sharpness, depth,  but also in the nuances and tonal passages. The lenses used for this session with the Pentax 67 were the 90mm f/2.8, the 55mm f/4 and the 165mm f/2.8.


Model: Robbie Palmer / Casting Agency
Make-Up: Lara Quercioli
Styling: Maria Ferrari
Location: Florence / Ponte all’Indiano

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