IWC Schaffhausen, brand ambassadors for Instagram’s campaign

Posted on Oct 26, 2017

Some months ago, the studio has been contacted by the agency working with IWC Schaffhausen, asking to plan a photo session in Florence. The target was the new IWC watch collection for the woman with the slogan #thecodeofme. IWC asked to photograph eight of their own woman’s brand ambassador in the beautiful Villa Cora in Florence.  The photo assignment was from the beginning targeted for social media platforms, with Instagram, in this case, the selected one.

To be able to photograph all of the selected IWC testimonials during the few hour of time we had inside the Villa Cora, Alessandro Michelazzi Studio was fully engaged with Alessandro, Francesco and Olga shooting and Gianluca, Stefano and Donatella helping on the set.

Was an amazing experience working with this team and was an honor to photograph some of the most beautiful and talented girl, such as the top model Karolina Kurkova.

Here’s the gallery of the photos taken:

Xenia for IWC Schaffhausen

Karolina Kurkova for IWC Schaffhausen

Kristina Bazan for IWC Schaffhausen

Nicole Warne for IWC Schaffhausen

Alexandra Lapp for IWC Schaffhausen

Kanika Kapoor for IWC Schaffhausen


Here’s some of the backstage photos taken by Gianluca

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