Street Fashion Shot, Streets of Florence in Italy

Posted on July 30th, 2020

The photo session that I did for the Italian brand “La ragazza dello Sputnik” was certainly one of the most fun of the last period.

The client asked me to leave my comfort zone regards to my usual photographic style: in fact, I usually prefer more classic and clean situations in the choices of locations and poses. In this case, on the other hand, we wanted to give a more irreverent, spontaneous and young message, values ​​that are indetified by the customer’s brand.

It was therefore interesting to use spaces that I have never used (and never would have thought of using) for this shooting. Certainly the part at the wash and dry and all the street situations that arose was very interesting. Many of them were really very spontaneous, thanks also to the excellent work of the model Francesca.

For this photographic session, my equipment was focused on the use of the Fujifilm medium format camera the GFX 50R with the 45mm f/2.8 and 110mm f/2 lenses. I also used the Fujifilm X-T2 for all the shots that needed more speed in the shooting burst (in the photos where the model walks) and in general where there was greater precision with the focus. One of the limitations of the Fujifilm GFX 50r is in fact the slowness in the burst shot and the fact that the autofocus is not always very precise.