IWC Schaffhausen - Brand ambassadors for Instagram's campaign
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The studio has been contacted by the agency working with IWC Schaffhausen, asking to plan a photo session in Florence.


The target was the new IWC watch collection for the woman with the slogan #thecodeofme. IWC asked to photograph eight of their own woman’s brand ambassador in the beautiful Villa Cora in Florence.  The photo assignment was from the beginning targeted for social media platforms, with Instagram, in this case, the selected one.


To be able to photograph all of the selected IWC testimonials during the few hour of time we had inside the Villa Cora, Alessandro Michelazzi Studio was fully engaged with Alessandro, Francesco and Olga shooting and Gianluca, Stefano and Donatella helping on the set.


Was an amazing experience working with this team and was an honor to photograph some of the most beautiful and talented girl, such as the top model Karolina Kurkova.

Images © Alessandro Michelazzi Studio