With almost 15 years of experience in the professional photography and studio lighting techniques, Alessandro Michelazzi Studio applies those skills in the virtual world of the 3d-CGI rendering to produce high-quality images for the clients.
3d-CGI rendering offers major advantages to many fields. With a special eye for details and attentions to all the aspect of the product, the studio target is luxury and interiors, design and prototyping, jewelry and automotive.
Modeling is the process in witch the studio build the virtual 3d object following the client needs. We are able to generate the virtual 3d object starting from a raw sketch done by the clients. The studio can create architectural interiors for visualization.
Lighting in the CGI-rendering is for us the most important part of the process. Since we are talking about the photorealistic approach we deal with our renders as a “virtual” photographer: understand where the lights can give tridimensionality and depth to the image is a key aspect of getting strong and emotional images.
Rendering process itself embrace a lot of different aspects: from definitions of the materials and surface of the object in the virtual world to match the propriety of the real world one, to the decision of the correct focal width and f/ stop aperture to get the right photo-realistic image.
Examples of the 3d object that the studio model for a client. The process started with the idea given to us by the designer.
In general, we work with sketches or sometimes with basic Sketchup file provided by the clients.
Then the studio work on redesign the object and rebuilding all the details that give back a photo-realistic result.
Custom studio HDRI maps
One of the strongest points of our studio is our photographic background.
We really believe that CGI-rendering is just a new form of photography. With this approach in mind, the studio developed over the years his own skills and equipment to be able to capture any real environment and use it a source of light and reflection in the virtual world.
With our ad-hoc HDRI maps we can place an object in any real space giving the illusion that the object itself was photographed on that location.
An example of custom HDRI map captured in front of one the most famous museum in the world: the Uffizi museum in Florence.
To be able to record all the lighting of the place, we shoot usually each point of view of the 360-degree photo with about 9 to 10 stop of exposure.
Then the backplate photos shoot by our team in the location will provide the correct virtual backdrop to place the final object.
You can see in the image below, a group of glorious vintage Fiat 500 cars placed under the Uffizi thanks to the CGI-rendering technique!
Selected Cgi Rendering works
Check out some of our last client and projects with CGI-rendering technique.
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