Since 2011, ALESSANDROMICHELAZZI studio aimed to blend photography and new technologies with a touch of elegance, style and culture typical of the Italian heritage.
The strongest point of the Studio is to connect 15+ years of photographic experience with a team of enthusiasts 3d artists, graphic designers, and architects; in this way when we approach new technologies, the goal is to make sure that the results will not be just a demonstration of bare technical skills but an emotional product.
In these years the studio worked for many exclusive brands and emerging designers: we are proud to see how our photos and images generated with the modern CGI – rendering process has helped those businesses to get a strong visual presence on the market.
Alessandro Michelazzi, founder and owner of the studio, is a professional photographer and CGI artist based in Florence, Italy.
He’s working with photography for 15 years. He was born in Triest, Italy in 1982. After moving in Florence he received his Bachelor degree in Photography and Graphic Design at the University of Florence in 2009. Alessandro improved his skills further by doing an Internship in Holland with the renowned Dutch photographer Gerrit Schreurs.
His bachelor thesis title back in 2009 was “Photography and Computer Generated Imagery”, a work that leads him to explore the use of synthetic images for the advertising and fashion industry.
During the summer of 2007, Alessandro won a photographic contest and was chosen to assist the photographers Keith Carter and Mauro Fiorese helping them during their workshop called “Visual Poetry”. This workshop was held at the famous Lake Como in Northern Italy.
In 2010 he has been selected for the final round of the contest for the “Imprese Storiche Toscane ultra centenarie” organized by Fratelli Alinari in Florence.
In 2014 was one of the co-founders and creative director of Reon Studio, an advanced exclusive digital production studio in Florence, and Google’s trusted agency for the Google Street View program in Italy.
In the last years, Alessandro attended to the main CG conference in Europe such as “End User Event” in Utrecht and “D2 Conference” in Vienna having the chance to meet and learn from the world’s best professional artists in the industry.
Giacomo, architect, collaborate with the studio on 3d modeling and on photorealistic rendering projects.
Alice, architect and graphic designer, collaborate with the studio on 3d modeling and graphic design projects.
Francesco, photographer, collaborate with the studio on the shooting parts offering his skills and experience with all the works where clients need more than one photographer and assistant on the set.
Olga, photographer and a video maker, collaborate with the studio producing videos that put the client’s products on focus with a touch of Art and emotion.
Our studio is located in the heart of beautiful city of Florence in Italy. We’re so proud to be just on the lateral side of “Via degli Artisti” a road that took the name from the ‘800/’900 artists that were living and working in the place we’re using today as our studio.
With a beautiful gate entrance surrounded by trees, the studio is for us an oasis where to stay focused on our work, but on the same time we can fell and enjoy the relax of nature.
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